Frequently Asked Questions

Below are the answers to questions we frequently receive about Ki Mobile – what we do, how mobile marketing can improve your business, advertising campaigns, strategies, and much more. If your question does not appear below or the answer is not sufficient, please contact us for more information.

What exactly is mobile marketing?

Mobile marketing is the term used to describe any activity that engages consumers through their mobile device. Whether a text message campaign, or delivery of mobile coupons – or any of several types of mobile tools, mobile marketing can engage your consumers on a one-on-one basis through their mobile phones.

How can mobile marketing help my company?

Traditional marketing simply isn’t enough. To activate your consumers you need new ways to reach them and personally engage them. Mobile marketing is the fastest growing medium that can help drive your consumers and customers to action.

How is mobile marketing different from SPAM?

Many internet emails arrive in your Inbox and are simply considered SPAM. Even legitimate email campaigns can be categorized as SPAM. But Mobile Marketing relies on “opt in” where consumers must actively and knowingly give you their cell numbers. This ensures that there is virtually no SPAM in mobile – and means that you need to develop your database of your customer’s cell numbers today!

Do I need to purchase lists of e-mail addresses or cell phone numbers?

We can assist you in purchasing cell phone number lists, but we encourage all our clients to create campaigns that acquire numbers through unique marketing methods. Call Ki Mobile today and let us show you how we can help build your Mobile database.

What anti-virus protection exists for mobile marketing

Mobile-Friendly Web Sites are created by Ki Mobile with the state-of-the-art mobile protection for viruses. Our cell phone protocols are also designed to protect against viruses.

Who sets up the mobile marketing campaigns?

We concept, create, implement, and monitor your mobile marketing campaigns. Whether SMS, Video Streams, IVRs, Couponing – we are able to handle it all for you.

How do I get users to ‘opt in’ and prevent them from ‘opting out’?

The opt in process described above starts with a compelling campaign that entices consumers to want to sign up. It could be an offer in-store or through the web, or a newsletter with great content, or number of hi-impact drivers. Stopping Opt Out is critical – and Ki Mobile will help you manage your database for maximum engagement with your consumers with low churning.

What’s the best way to maximize my mobile marketing strategy?

Simple – call Ki Mobile today! The answer lies in using the best mobile tools to get the results you need. It might be Interactive Voice Response, or Couponing, or SMS polling campaign – or a combination. Let Ki Mobile help you get the most out of Mobile Marketing.

How long does it take to set up and run a mobile marketing campaign?

Our general timelines are fast: we can get the concepting and creative done in a matter of a week or two (provided a strategy and direction is set and agreed to). Implementation can be as quick as 2 days. Mobile moves fast – and Ki Mobile is among the most responsive companies in getting to your campaign to market ahead of industry timetables.

What are the costs associated with mobile marketing?

It is pennies per message and as you increase bandwidth with coupons, IVR, or Video streaming, the costs move up, but only slightly. The marketing design, concepting, and execution costs depend on the scope of the assignment. Let us provide and estimate for you – call Ki Mobile today.

How can Ki Mobile help me target specific audiences?

Through savvy marketing and our research capabilities, we’ll help you tune your efforts for the most relevant consumer segment and subsets. Once the campaign is launched, we’ll provide metrics on the users, and as we architect more information through subsequent campaigns, we’ll get highly granular consumer data – enabling rifle-shot accuracy with your audience.

For how long can my mobile marketing campaign run?

Mobile consumers are on-the-go and looking for new content all the time. The cost of changing creative messaging is not high, and we encourage our clients to err on the side of newness and relevancy on short time periods. The actual length depends on the industry/category – farm equipment campaigns would be much longer than fashion or apparel campaigns!

What are the benefits of setting up a content rich mobile Internet website?

This is a must for any site appealing to consumers under the age of 50. Whether business users or students – or any age in between, your main domain must be fully WAP enabled with rich mobile content. Let Ki Mobile show you how.

Am I permitted to reuse mobile marketing campaigns?

Yes. Although know that it is easy and inexpensive to change campaigns and to deliver fresh, dynamic content to your consumers.

What is IVR mobile marketing?

Interactive Voice Response – which simply means that we can text you a number and you can dial it via the texted number and get a pre-recorded message. If you’re a sports company and you want consumers to hear what A-Rod has to say about the new shoes he’s sporting, text your consumers – and when they click through, they’ll get a personal voice message response from him.

How does Ki Mobile support mobile event marketing?

We are pioneers in providing new ideas for mobile marketing events, including new Opt In methods, and how to keep people engaged at events. We also have new uses for ticketing and video streaming. Let Ki Mobile rock your event today.

What security measures have been taken to ensure my consumer database and other sensitive data is protected?

We have state-of-the-art encrypted protocols as well as server firewall and anti-virus protections. Call Ki Today and learn about our security & safety procedures.

Is mobile marketing only for large corporations?

No! Small and mid-size companies also can engage consumers and build solid mobile marketing campaigns. Once you engage consumers and start building the database, you’ll want to continue to grow your business more with Ki Mobile.

Is there a way to track my mobile marketing campaign statistics?

Yes! The beauty of mobile marketing is the complete diagnostics for each campaign you deliver – from response, to time spent, to phone number analytics, to data-base mining – all provide the information you need to get a real-time assessment and ensure a high ROI.

How do I get started?

Simple! Call Ki Mobile today!

Call or email Ki Mobile today to learn more about creating an effective mobile marketing campaign.